What is technical search engine optimization?

Technical SEO refers to the practice of optimizing the technical aspects of a website in order to improve its search engine visibility and user experience. Unlike on-page SEO, which focuses on optimizing content and user-facing elements of a website, technical SEO focuses on optimizing the underlying infrastructure and technical aspects of a website to make it more accessible to search engines and users.

Technical SEO involves optimizing the technical aspects of your website, such as site architecture, website speed, mobile responsiveness, website security, and schema markup, among others. By addressing these technical elements, you can ensure that your website is easily accessible to both users and search engines, and can serve up a satisfying experience for both.

The goal of technical SEO is to improve the crawlability, indexability, and overall accessibility of a website for both search engines and users. By optimizing technical aspects of a website, you can help search engines better understand and interpret your website’s content, and improve the user experience for visitors to your site. This can ultimately lead to improved search engine rankings and increased traffic to your website.

Think of technical SEO as the unsung hero of your website’s success. Without it, your website might look great on the surface, but it would lack the solid foundation it needs to truly succeed in the search engine rankings and provide a satisfying experience for your visitors. By focusing on technical SEO, you can create a website that’s as satisfying and appealing as a perfectly cooked meal.