What are keywords?

A keyword in SEO is a word or phrase that a user enters into a search engine in order to find relevant content. Keywords are an important part of SEO because they help search engines understand what a webpage is about and match it to relevant search queries.

SEO can be a bit like baking a cake – you need the right ingredients and techniques to make it turn out well. One of the key ingredients in SEO is keywords. Think of keywords as the spice in your recipe – they add flavor and help search engines understand what your content is all about.