A backlink is a link from another website that points to your website. Backlinks are an important factor in SEO because they signal to search engines that other websites consider your content to be authoritative or relevant. This, in turn, can improve your website’s authority and ranking in search engine results pages.

Think of backlinks as the icing on your cake – they make your content look more appealing to search engines and signal that other websites trust and value your content.

It’s important to note that not all backlinks are created equal. Backlinks from authoritative and trustworthy websites in your industry are more valuable than backlinks from low-quality or spammy websites.