Link building is a crucial aspect of search engine optimization (SEO) that involves acquiring links from other websites to your own website. The process of link building is like building a network of roads that lead to your website from other sites on the internet. The more roads you have leading to your website, the more likely it is that people will find your site, and the higher your website will rank in search engine results pages.

The links that point to your website from other sites are known as backlinks. Backlinks are important because they signal to search engines that other websites consider your content valuable and relevant. This, in turn, can improve your website’s authority and ranking in search engine results pages.

There are many different strategies for link building, including creating valuable and shareable content that naturally attracts links, guest posting on other websites, and participating in online communities and forums.