What is domain authority?

Domain Authority, also known as DA, is a metric developed by Moz that measures the overall strength and relevance of a website. Domain authority takes into account factors such as the quality and quantity of backlinks, the age of the domain, and the relevance of the content. A higher domain authority score generally indicates that a website is more likely to rank higher in search engine results pages.

Domain authority is like the reputation of a restaurant. The more high-quality backlinks and relevant content your website has, the more trustworthy and reputable it appears to search engines. This can lead to higher rankings in search engine results pages and more traffic to your website.

DA is sometimes also used to refer to the overall strength of a website, because we know Google takes website strength into account when determining rankings. However, keep in mind the Moz's official DA metric does not reflect Google's actual opinion of your website and is simply an estimate based on the data Moz itself has accumulated - Google does not use this metric in their calculations as they have their own internal algorithms to determine website strength and authority.