What is a meta description?

A meta description is like a bite-sized appetizer that teases you with a taste of what’s to come on a webpage. It’s the brief summary that appears below the page title in search engine results pages (SERPs) and gives you a sneak peek into what you can expect to find on the page. Each meta description is set individually for each page on your website.

A well-crafted meta description can make or break a user’s decision to click through to your page. A meta description should be short and sweet, while still conveying the essence of the page’s content in an enticing way.

While meta descriptions don’t have a direct impact on a page’s search engine rankings, they can indirectly influence rankings by encouraging users to click through to the page. Search engines use click-through rates as a signal to determine the relevance and usefulness of a page, so a mouth-watering meta description can help improve your search engine rankings over time.

Just like with any good recipe, it’s important to remember that search engines might decide to add their own “spices” and tweak the meta description shown in the search results. But with a well-crafted meta description that leaves users hungry for more, you can increase the chances that they’ll click through to your page and satisfy their cravings for the information they’re seeking.