What is E-A-T in SEO? (Now E-E-A-T)

EEAT stands for Expertise, Authority, and Trustworthiness. In December 2022, Google updated EAT to be E-E-A-T, adding an additional E for “Experience.”

The original EAT update was a major algorithm change that Google made in August 2018 to improve the quality of search results. Essentially, Google wanted to make sure that websites and content that were providing information on important topics, such as health or finance, were trustworthy and accurate.

To do this, Google started placing more emphasis on a website’s expertise, authority, and trustworthiness (EAT). This meant that websites that demonstrated high levels of EAT were more likely to rank well in search engine results pages.

To improve their EAT scores, website owners and SEO professionals needed to focus on producing high-quality content that was informative and accurate. They also needed to demonstrate their expertise and authority by providing author bios, credentials, and other relevant information.

While the EAT update presented some challenges for smaller businesses and websites, it ultimately helped improve the quality of search results and provided a roadmap for website owners and SEO professionals to follow when creating content. By focusing on building their EAT, website owners could ensure that their content was trusted and valued by users and search engines alike.