What is local search engine optimization, also known as local SEO?

Local SEO is a type of search engine optimization that is focused on optimizing a website or business’s online presence to rank well in local search results. Local SEO is especially important for businesses that serve customers in a specific geographic area, such as restaurants, retailers, and service providers.

The goal of local SEO is to improve a business’s visibility and prominence in local search results, which typically appear at the top of search engine results pages when users search for a particular product or service in their local area. This is achieved by optimizing a business’s website and online profiles with local-specific keywords, location data, and customer reviews.

Local SEO strategies may include creating and optimizing Google My Business profiles, building local citations (mentions of a business’s name, address, and phone number) on other reputable websites, and creating locally-focused content such as blog posts and social media updates. Local businesses may also want to consider running location-specific ad campaigns on search engines and social media platforms to further boost their visibility in their local area.